You have a business you'd like to grow, and you know that video will help you do it. Yet when it comes to creating videos, the very first question is always: "What kind of videos should I make?" If this sounds familiar, don't worry - we're here to help! The most important thing to remember is that there's no single answer—there are multiple types of videos for multiple purposes. So much in fact that we've dedicated an entire blog post to help you choose what's right for your brand. Here are four types of videos that can help get you started.

Explainer Videos

Explainer videos are a great way to introduce your brand and product, showing off your brand's personality and style. They're also ideal for explaining the details of a product or service in an easy-to-follow format that audiences can easily digest.

For example, Skully has created a number of explainer videos for their motorcycle helmet that explains how it works as well as how safe it is. The video features smooth animation and professional voiceover work that helps viewers understand the key benefits of using their product without getting too technical or boring them with too much jargon (which can sometimes happen when explaining something new).

Product Videos

Product videos are one of the most popular types of video content, especially if you have an ecommerce store. Not only will they help sell your product, but they can also be used to explain the features and functionality of your products.

For example, if you sell a bicycle with multiple parts on it, then these individual parts could each have their own video to show what function(s) they serve and how well they work together with other components.

Product videos can also be used to show the product in action, show tutorials for how to use specific features, or how to operate various functions within an app or device. This is particularly useful when creating instructional content that includes complex processes like setting up a new computer or programing one's very first robot!

Tutorial Videos

A tutorial video is a type of instructional video that explains how to use an item, product, or service. Tutorials are useful for explaining the ins and outs of how to use products sold by or related to your business. They're great for new customers who may be confused by what you offer. They can also be used as a way to show off your expertise in the industry. If your business offers a service instead of a product, there are several opportunities to create tutorials as well.

For example, if you are a makeup artist, you could make a tutorial explaining why specific brushes are better than others and which ones are right for different types of makeup applications. Or maybe you have a service business where customers hire you to come over once or twice a week to clean their house. In this case, showing people how easy it is for them to do their own cleaning would be helpful in building trust with potential clients and encouraging them to book appointments with you!

Behind The Scenes Videos

Behind the scenes videos are one of the best ways to give your audience a peek into how you work, and what it's like to be part of your brand. You can use these videos to show off your office space, or demonstrate how you work with clients in ways that aren't possible with other kinds of content.

When creating this kind of video, think about what is most important for people who are considering working at your company. What do they need to know? How would they benefit from seeing behind closed doors?

Product Reviews

Product reviews are a great way to boost your brand awareness and increase sales.

Product reviews are also a great way to show off your product knowledge. Most people who purchase products online do so for one of the following reasons:

• They're trying to figure out if the product is right for them, or if there's something better out there.

• They're looking for testimonials from other customers who've purchased the same item before them.

If you're willing and able to provide both of these things—even your business is service based and you review products related to your industry—you'll be able to attract more visitors and convert more visitors into customers than you would otherwise!

With all of these types of content to choose from, it’s easy to start thinking that you need to create something new every week if you want to keep your audience engaged. However, the same type of video can be used over and over again with different information, as long as you keep it fresh and relevant for your viewers. You don’t have to reinvent the wheel each time—just stay consistent with what works for your brand!

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