Three Ways To Enhance Your Brand With Video On Social Media
Video is one of the most effective ways to engage customers and prospects, but if you're looking for fresh ideas, it might be time to think outside the box. We've compiled three simple approaches you can start today that can help you stand out from the competition by using video for social media marketing in ways that will work for your business.
How-to Videos
How-to videos are an excellent way to show your audience how easy it is to use your product or service. They are also a great way to demonstrate that you’re knowledgeable about the topic and can offer helpful tips and tricks.
For example, if you sell hair clippers and want people to know how easy they are to clean, consider creating a video with step-by-step instructions for cleaning them. This kind of content is also perfect for showing off how versatile and durable your products are by demonstrating different uses for them (e.g., how to give a fade haircut).
The beauty of how-to content is that it doesn’t just appeal to those interested in purchasing what you're selling — it appeals to everyone! People love watching videos that teach them something new, especially when those videos are fun, trendy, or entertaining.
Behind The Scenes Videos
Behind the scenes videos are a great way to show your audience what goes on behind the scenes of a project, business, or brand. This can include anything from footage of your team working together or even how you create some of your products. The key here is authenticity and transparency. If it feels too staged or forced, people will know it immediately which can reflect poorly on your brand.
There are many reasons why this kind of content works so well for brands on social media; it creates more trust with consumers, fosters relationships between companies and customers (because they're seeing who's behind the brand), and generally makes people feel more connected with those brands because they know more about them than just their product offerings.
Interview Videos
Interviews can be done on a one-to-one basis, or with a group of people. An interview is a great way to share the story of your business and build trust with your audience. Its also a simple yet effective way to cover frequently asked topics related to your business, brand, or products. If you're not sure how to make your content stand out in this crowded space, interviews are a great way to set yourself apart from competitors who aren't willing to risk putting themselves out there in such an authentic way.
A recent trend and informal way among brands to create interview content has been through creating podcasts around their products or services. By filming your podcasts, these recordings can easily double up your content by allowing you to post your audio on your favorite podcast platform while pushing the video recordings through your various social media platforms. You can even go as far as cutting bite-sized clips from your podcast and posting them as quick, snackable content for your audience. We'll share more information on how to do this in a later post.
Final Thoughts
Social media videos can engage viewers, generate leads and boost sales for your business. They are a great way to gain followers and increase brand awareness. If you're looking to get noticed on social media, use video as an opportunity to highlight the benefits of your products or services. When creating an engaging video it's important to keep in mind the following:
Use humor where possible - This can be a great way to connect with an audience who may not feel comfortable approaching you in person
Keep it short - Instagram Reels or TikToks should be no longer than 30 seconds so people are motivated to watch them all the way through
Be informative - Videos that give quick bite sized information will help your audience understand what problem they're solving
The key to using social media videos effectively is to be authentic and consistent. Best of all, you can get started today by simply using your phone to capture each of the above types of content. Don’t try to be something you’re not, but do your best to share the story of your business in an engaging way. By using these tips, you can start building an audience on social media today!