It can be a challenge to promote your music. Even if you're an established artist, it's always nice to get some extra promotion in the form of new fans and followers on social media. With Youtube being the number one music streaming platform and video content overtaking social media posts, artists should begin incorporating video into their music promotion. Fortunately, there are several different types of videos artists can create that will help them reach a larger audience and potentially sell more albums or tracks. In this post we will discuss three different types of videos artists can use to promote their music.

Lyric Videos

Lyric videos are an easy and popular way to promote your music on Youtube. They help build engagement with your audience by allowing them to sing along to the lyrics of their favorite song, and they're also a great way to build a fan base.

Lyric videos can be easy to make, depending on the style. If using the bare bones karaoke approach, all you need is text on screen. If you prefer to use a more artistic approach, you can always film simple scenes or use stock footage to act as a background as the lyrical text appears over your video clips. Even if you're not super familiar with video editing software like Final Cut Pro or Adobe Premiere Pro, there's no reason why you shouldn't try making one. After all, it is always helpful to have some video editing knowledge under your belt in a world where content is king.

Looping Video

Creating a video loop is a great way to promote your music, engage your audience, build your brand and get more streams as your music plays on Youtube. With this method, you'll choose one scene, graphic, or perhaps a moving abstract artistic piece and loop this content for the length of your song. This is good for an audience who may passively listen to your song on Youtube, or for those active watchers who desire visuals without the need for a full music video.

The best versions of loop videos fit the mood of the song and can evoke an emotional response. For example, an artist can loop a thunderstorm if the song represents anguish or sunshine on the beach if the song delivers a summer vibe. If you want to take this type of content to the next level, you could combine the loop video with the lyrics to allow the audience to sing along as your visuals play.

Music Videos

Music videos are a great way to promote your music, but they require more time and energy. If you have the resources and ability to create a high-quality music video, it's well worth the investment because it can be one of the most profitable forms of online promotion for artists.

In fact, according to YouTube's own stats: "Music videos drive more than 2X as many views per month than any other type of video on YouTube." This means that people are watching more music videos than any other video on YouTube—a lot more! That's why this type of content is so powerful for artists who want to build their brand and increase their audience.

Hopefully this article has given you some ideas on how to promote your music. It can be difficult to create videos, especially when you’re in the early stages of your career. But there are many free tools out there for creating videos (like iMovie) or if you prefer a more professional approach, we at Twin Voyage offer a free 30 minute consultation for creative projects.

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